About Us

Hi! We’re OiiiO — a small creative studio born from a big love for POPMART and, of course, Labubu.

This all started in early 2024, when one of us — a detail-obsessed collector with a knack for sewing — stitched together a little outfit for her Labubu. It was meant to be a one-off thing. But when friends saw it, they started asking for their own. Word spread fast, and soon we were making outfits for Labubus everywhere.

By the end of 2024, what began as a side project between friends turned into something bigger than we ever imagined. So we took the leap, set up a small studio, and started designing full-time. Every piece we make is inspired by the things we love — fashion, culture, humor, everyday life — and made to give your Labubu more personality than ever.

We believe Labubu is more than a toy — it's a tiny canvas for creativity and self-expression. And creativity doesn’t belong to any one place or style. That’s why we design with global culture in mind. Whether it’s streetwear from Tokyo, Nordic knits, Southeast Asian textiles, or pop culture references from all over the internet, we want our designs to reflect the beautiful diversity of the world we live in.

Our goal is to create pieces that spark joy, connect people across borders, and make collectors feel seen. No matter where you’re from or what you're into — we want you to find something here that feels personal.

This is just the beginning. We hope to collaborate with artists, makers, and Labubu fans around the world to co-create outfits that celebrate both individuality and shared creativity. Thanks for being part of our story — we can't wait to see what your Labubu wears next.